Assoc. Prof. Is. Dr. Zam@Ab Razak Zamri
Presiden/ Pengasas
Assalamualaikum dan Salam Sejahtera,
Terlebih dahulu saya memanjatkan kesyukuran ke hadrat Allah SWT kerana dengan limpah rahmat dan izin-Nya, dapat kita bersama meraikan kemajuan dan kejayaan yang telah dicapai oleh para usahawan dan syarikat-syarikat di negara kita.
Saya, selaku Presiden Majlis Pemerkasaan Perniagaan Malaysia, sangat berbesar hati menyambut kedatangan anda di laman web kami. Kami di sini bertekad untuk memperkukuhkan sektor perniagaan melalui inisiatif, program, pendidikan dan sokongan yang telah kami sediakan. Kami yakin setiap usahawan mempunyai potensi yang besar, dan kami berusaha menyediakan platform dan sumber yang diperlukan untuk membantu mereka berkembang.
Fokus utama kami adalah meningkatkan akses kepada perkhidmatan, memperluas rangkaian perniagaan, dan menyediakan latihan & pendidikan yang berkualiti. Kami juga ingin menekankan kepentingan inovasi dan adaptasi terhadap perubahan teknologi dan pasaran global. Kami sedia membantu dan memberi panduan kepada anda.
Terima kasih atas sokongan anda. Bersama-sama, kita mampu mencapai visi untuk memperkasakan perniagaan dan meningkatkan kejayaan ekonomi negara.
“Meningkatkan Keusahawanan, Memacu Kecemerlangan”
Sekian, Wassalam.
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Role of Decision Making in Organisation Marketing Strategy
Abstract
The role of decision-making in organizational marketing strategy is a critical aspect of business management. It is essential for businesses to make effective decisions when it comes to developing their marketing strategies, as these decisions can significantly impact their success in the marketplace. This paper explores the key factors that influence decision-making in marketing strategy, including market research, customer analysis, and competitive intelligence. It also examines the impact of organizational culture, leadership, and communication on the decision-making process. Market research is a crucial factor in effective decision-making in marketing strategy. By gathering and analysing data about the market, businesses can gain insights into customer preferences and behaviour, as well as the competitive landscape. This information can be used to identify opportunities for growth and to develop targeted marketing campaigns that resonate with customers. Customer analysis is another important factor in decision-making, as it allows businesses to understand the needs and wants of their target audience. This information can be used to create products and services that meet those needs, as well as to develop messaging that speaks directly to customers. Competitive intelligence is also critical in decision-making for marketing strategy. By monitoring the activities of competitors, businesses can identify threats and opportunities in the marketplace. This information can be used to adjust marketing strategies and to develop new products and services that differentiate the business from competitors. Organizational culture, leadership, and communication are also important factors in decision-making. A culture that values innovation and creativity can foster a more open-minded approach to marketing strategy, while strong leadership and effective communication can ensure that decisions are made in a timely and efficient manner. In conclusion, effective decision-making in organizational marketing strategy is a complex process that requires businesses to consider a range of factors, including market research, customer analysis, competitive intelligence, organizational culture, leadership, and communication. By taking a holistic approach to decision-making, businesses can develop marketing strategies that are well-informed, customer-centric, and strategically aligned with their overall goals and objectives
Publication: Dr. Zam@Ab Razak Zamri (25 Mar 2023) Google Scholar
The EDUCATION AND ECONOMIC GROWTH IN MALAYSIA. A CASE STUDY OF POSTGRADUATE STUDIES
Abstract
This case study examines the relationship between education and economic growth in Malaysia, with a focus on postgraduate studies. The study analyses the impact of postgraduate education on the economic growth of Malaysia and evaluates the part of education in enhancing human capital and driving economic development. The study uses a mixed-methods approach, including surveys and interviews, to collect data from postgraduate students, graduates, and employers in Malaysia. The findings indicate that postgraduate education has a positive effect on the economic growth of Malaysia, particularly in industries such as finance, technology, and healthcare. The study also highlights the importance of government policies and incentives to promote postgraduate education and enhance the quality of education in Malaysia. The study concludes that postgraduate education plays a crucial role in driving economic growth and enhancing the competitiveness of Malaysia in the global economy.
Publication: Dr. Zam@Ab Razak Zamri (10 July 2023) Google Scholar